Iiyama Ippin Market
A Taste of Iiyama, Carefully Chosen
The Iiyama Ippin Market is a relaxed, welcoming showcase of the region’s most trusted local specialties, gathered in one place at Iiyama Station. From thoughtfully made foods to well-loved regional products, this small market offers a genuine chance to encounter the everyday flavors locals are proud to share.
Held on two Sundays in February, the event is easy to drop into while traveling through the area—an unhurried afternoon of browsing, tasting, and conversation in the heart of the city.
Event Details
Date & Time:
Sunday, February 1, 2026 & Sunday, February 15, 2026
12:00–18:30 (each day)
Venue:
Iiyama Station Tourism Exchange Center, Multipurpose Hall
(2nd floor, escalator landing)
Organizer:
Shinshu Iiyama Tourism Bureau
Co-organizers / Supporters:
Iiyama City Commerce, Industry & Tourism Division
Iiyama Recommended Local Souvenir Promotion Council
Contact
Shinshu Iiyama Tourism Bureau
Iiyama Station Tourism Exchange Center – Tourist Information Office
Tel: 0269-62-7000
Website: https://shinetsu-shizenkyo.com/archives/2952
A curated display of Iiyama’s local sake bottles and regional souvenirs, highlighting the area’s brewing tradition.
